Let’s face it—coffee is everywhere.
Getting gas? Have a cup. Stocking up on
groceries? Grab a coffee to go. Sitting in a
lounge somewhere waiting for an oil change or
for your daughter to give birth? The coffee is on
us. Depositing checks at the bank? Try the
Italian roast in our new instant espresso machine,
or get this free coffee maker when opening a debit
card account.
Our neighborhoods are certainly no
exception to this coffee obsession. From
Katerbean in Regent Square, to Jitters Café &
Ice Cream in Shadyside, to Kiva Han in
Oakland, the pot is on—and it’s piping hot.
Perhaps no one has brewed more coffee
locally than Keith Kaboly, manager of 61C
Café in Squirrel Hill. “I made the first drink
April 1, 1994—a mocha latte,” recalls Kaboly,
who has been serving them up ever since.
Kaboly was planning to
be a stockbroker when
his uncle hired him to
run the landmark
Murray Avenue coffee
shop more than 15
years ago. Since then, he
has seen huge growth in
the java business.
“When we opened
there were three coffee
shops in the area,” he
says. “Now, within
walking distance, there
are about 20, including
Oakland,” Kaboly
observes.
Indeed, America is
fueling up on caffeine.
Kylee Clements
says she opened Curbside Coffeehouse in Blawnox two years
ago because the business presented low
financial risk—demand for coffee seems to
just keep growing. Most customers stop by
the Freeport Road shop on their way to work
from Fox Chapel or Oakmont. “Mornings
are definitely busy around here,” Clements
notes. “We sell just under 200 cups during
the morning rush.”
In addition to helping people get their
daily caffeine fix, coffee shops today also serve
as our neighborhood gathering places, according
to Amelie Bilodeau, a nurse who took a
leave of absence to open Voluto Coffee on
Penn Avenue in Garfield last year with her
friend, Barbara Russell.
“You’ve got work, you’ve got home, and
then you’ve got some other place where you
usually meet with friends that’s considered a
hangout place—like a
home away from
home,” Bilodeau says. “That’s what a coffeehouse
should be. There
is a social aspect that
people enjoy that’s associated
with a beverage,
like wine. And I think
that’s the same thing
with coffee.”
Shadyside resident
and retired schoolteacher
Alex Simon
agrees. “I think it’s just
encountering other people
who are doing the
same thing that you do,”
shares Simon, who is
hooked on the French
press coffee at Voluto, which reminds him of the bold, rich flavors he
grew to love while traveling in Europe.
“It eases that transition from being at
home, getting ready to go to work, to being at
the office,” Simon continues. “I think it helps
for a good mental attitude.”
Pat Feldman, retired dean of the School of
Advanced Jewish Studies, puts it more simply. “It’s like Cheers without the alcohol,” Feldman
says, referring to the group of more or less
retired men who gather each morning at the
Starbucks on the corner of Forbes and Shady
to discuss politics, sports, and the meaning of
life—and shamelessly admit they try to pry
free advice on heart conditions, toothaches,
and all manner of illnesses from their doctor
acquaintances who stop in for coffee en route
to the hospital.
The friends greet everyone walking into
the busy SquirrelHill shop, including 11-yearold
Gannon Leech, who rushes in to get his
mother’s drink while she waits in the car to
save time parking. “Mom’s a grande-triple
shot-skim-one Equal-latte,” the young boy
rattles off to the barista in a single breath.
Coffee has become big business, too.
McDonald’s (McCafé cappuccino caramel),
Wendy’s (Frosty-cino), Subway (now serving
Seattle’s Best), and 7-Eleven (French vanilla
iced coffee), are all in on it. Starbucks is nearubiquitous,
and now Dunkin’ Donuts has
plans to open more than 100 locations in the
region, with two of the newest ones in Squirrel
Hill and a planned spring opening in
Oakland.
“We are bringing the brand back to
Pittsburgh,” says Robyn Frederick, vice president
of marketing and human resources for Heartland Restaurant Group, a franchisee of
the chain. Dunkin’ Donuts sells one billion
(with a “b”) cups of coffee a year, Frederick
says, which may explain why the company’s
slogan has morphed since the 1980s from “Time to make the donuts” to “America runs
on Dunkin’.”
Big coffee chains have their detractors,
who prefer independent shops, but there’s no
doubting their popularity.
“I hate to admit it publicly, but I like
drinking coffee at Starbucks,” says Linda
Murton of Point Breeze, who, oddly enough,
is treating herself to a tall soy cafémocha at the
Starbucks on Forbes in SquirrelHill, while trying
to kick her coffee habit.
“It’s a social thing,” Murton explains. “It
brings everybody together. The smell. It’s
warm. It’s rich tasting. It’s an inexpensive thing
to do with people. And I like the café life, and
their floor-to-ceiling windows.”
Amy Enrico, owner of Enrico’s Tazza
D’Oro Café and Espresso Bar in Highland
Park, credits Starbucks for adding words like “espresso” and “latte” to the American vocabulary.
But as a small independent café, her
approach is to stay focused on serving highquality
food and coffee and not try to be
everything to everybody.
Last year Carnegie Mellon University
chose Tazza D’Oro to operate the coffeehouse
in the new Gates Center for Computer
Science on campus. “I think what we are finding
is that obviously the group here at
Carnegie Mellon knows about overachieving,
too,” Enrico laughs. “And I think they understand
the passion and how much energy we
put into each cup of coffee.”
Faithful customers second that sentiment. “I used to live in Paris where I would have a
petit crème, and Amy’s Italian cappuccino is
the closest thing I’ve had to it in America,”
raves Babs Carryer, who frequents both Tazza
D’Oro locations because of their convenience
to both her home in Highland Park and her
office at Carnegie Mellon.
Whatever did we do before coffeehouses? “When I was at Pitt, I went to 7-Eleven,
and I sneaked my drink into the library—
that’s what we did,” recalls Ken Zeff, owner of
Crazy Mocha, the largest of the independents
in our area, with 25 coffee shops, including
locations in Shadyside, Bloomfield,
Lawrenceville, Oakland, and, as of seven
months ago, Squirrel Hill.
“But we also didn’t have laptops back then
either,” Zeff says. “And I think laptops have
really created the demand for neighborhood
coffee shops. When we build our stores, we
put in a lot of outlets to make sure that everyone
coming in has an opportunity to plug in
and charge.”
Whether it’s playingTetris online, checking
e-mail and the latest news headlines, or putting together a presentation for a cardiology board
review, we now live in a world where we rely on
a strongWi-Fi signal.
And we also need a place to make personal
connections. Coffee shops are the perfect
place for a first date. There is flexibility. It can
be over after a quick cup of joe (Thanks for the
coffee), or after five cups and long conversation
(I’ll friend you on Facebook).
“61C was my boyfriend’s favorite hangout
when Imoved to the city fromCleveland three
years ago,” says Adrienne Borkowski, who
now serves coffee at the café. “He came here to
study and read. He brought me here on our
second date. And now I’ve been working here
for two-and-a-half years.”
Coffee shops are a major source of
employment for local residents like Borkowski, especially those seeking to make
extra income while in school. Crazy Mocha
now has roughly 155 employees, while one
Squirrel Hill Dunkin’ Donuts alone employs
32 people (after receiving 150 applications for
recent job postings).
Likewise, with locations in Squirrel Hill,
Fox Chapel, Shadyside, Mt. Lebanon—and
another shop coming soon to the Bakery
Square development in East Liberty—Coffee
Tree Roasters has grown from four to 80
employees since opening in 1993.Wallflowers
need not apply.
“We hire people who like to talk to people,
who have a smile on their face,” says Bill
Swoope Jr., who owns the ever-popular Coffee
Tree shops together with his father. “We hire
based on personality. It’s that simple.”
Every coffee shop also seems to have its
own atmosphere and personality—and in the
case of Arefa’s Espresso in Squirrel Hill, it’s the
barista and co-owner herself. “When you come
here, it’s like going to your hairdresser,” says Philippine-born Marie Arefyev, who runs the
coffee shop with her husband, Andrey. “OK,
where did we leave off?We were talking about
so and so…” Arefyev perhaps hears more gossip
than most from behind the espresso bar. “The majority of my customers are men,” she
says. “You think the biggest gossips are the
women? Believe it, or not, no. It’s the men.”
For whatever reason, our home-brewed
coffee sometimes just doesn’t taste as good as
it does in a place like Arefa’s. Even after grinding
fresh Jamaican coffee beans for a morning
pot with breakfast, we still want to stop at a
coffee shop on the way to work or school to
buy our doppio, skim, extra foamymacchiato.
Fox Chapel resident Annie Engel is a selfdescribed
regular at Coffee Tree Roasters in
Fox Chapel Plaza on Freeport Road, where
she stops on her way to work in nearby RIDC
Park. “I’m here every morning—every morning,”
says Engel, chief legal counsel for
Howard Hanna Real Estate Services and
mother of three. “Sometimes I get regular coffee,
and sometimes I have a large nonfat latte.”
That’s after she makes her own. “I buy
their coffee and brew it at home,” says Engel,
as she dashes into the shop on a busy weekday
morning. “And then I come here and buy
more coffee. I like the taste of it.”
Engel, like so many others, also enjoys the
social aspect of her daily visits to Coffee Tree. “It’s casual and friendly,” she says. “People
meet here to talk. Or they run into each other
and sit down to have a chat. It’s part of our
neighborhood, really.”
Certainly coffee shops have become a vital
part of the fabric of our neighborhoods, from
the Point Breeze favorite Make Your Mark
Artspace & Coffespace to Café Latte in
Glenshaw. But the question is: Have we
reached the saturation point yet?
“There is always a saturation point in any
business,” Enrico answers. “At least from the
way we runTazza d’Oro,my philosophy is not
that more is better, but better is more.”
The addition of any more coffee shops in
our communities would take away business
from the existing independents, contends
Zeff, Crazy Mocha owner. “Every neighborhood
now has two or three, and that’s sort of
enough of a selection,” he says.
Kaboly is trying to stay competitive at
61C by doing more of the work in-house,
such as baking all the delicious muffins and
pastries he puts on display each morning. “I
don’t think any more [shops] can open up in
Squirrel Hill,” he says.
Down the street, Marie Arefyev at Arefa’s
Espresso is not so sure. “I can’t lie, I think so,
but it seems like you can never have enough,”
she observes. “It sounds like a cliché, but it’s
true. I see people migrate between coffeehouses.
There never seems to be enough coffee.”
How about a refill, Marie? |